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Price rigidity in Europe and the US : a comparative analysis using scanner data
Verhelst, Benjamin; Van den Poel, Dirk - 2010
Persistent link: https://www.econbiz.de/10008810551
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Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel; Van den Poel, Dirk; Verhagen, Emmanuel - 2013
Persistent link: https://www.econbiz.de/10010411720
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Assessing and exploiting the profit function by modeling the net impact of targeted marketing
Buckinx, Wouter (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003151014
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Direct and indirect effects of retail promotions
Van den Poel, Dirk (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001836974
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah (contributor); Piersma, Nanda (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886