Introduction: Mediated immediacy : living in the now -- Of swingers and organization men : loose modernities -- Experts unbound : intimate professionals and the value of lifestyle -- Book as tool : lifestyle print culture and the West Coast publishing boom -- Being one : from knowledge to...

Packaging water -- From containers to contents : branding water -- Frequent sipping : assembling the subject of hydration -- Drinking water arrangements in Bangkok : accommodating bottles -- Enacting water scarcity in Chennai -- Practices of economization : recycling plastic bottles in Hanoi --...