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Social marketing
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social marketing
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Sunstein, Cass R.
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Reisch, Lucia A.
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Taubinsky, Dmitry
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Basil, Michael
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Carlson, Les
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Health marketing quarterly
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising : official publication of the American Academy of Advertising
8
International journal of nonprofit and voluntary sector marketing
5
Journal of advertising research
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
International journal of nonprofit & voluntary sector marketing
3
Psychology & marketing
3
Journal of business research : JBR
2
The Harvard John M. Olin discussion paper series
2
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Australasian marketing journal
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Critical concepts in economics
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Discussion paper
1
Economics & philosophy
1
Engaging consumers through branded entertainment and convergent media
1
EuroMed journal of business
1
European journal of marketing : EJM
1
European review of agricultural economics
1
Europäische Hochschulschriften / 5
1
Handbook of behavioural economics and smart decision-making : rational decision-making within the bounds of reason
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International review on public and non-profit marketing
1
Journal of business strategy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of health economics
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing theory and practice
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Journal of public policy & marketing
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Journal of service theory and practice : JSTP
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Key debates and contemporary issues in nonprofit marketing
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ECONIS (ZBW)
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1
Marketing as social behavior : a general systems theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
2
Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.
;
Rossiter, John R.
-
1997
Persistent link: https://www.econbiz.de/10000960570
Saved in:
3
Social marketing : an approach to planned social change
Kotler, Philip
;
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003717548
Saved in:
4
Social marketing : its ethical dimensions
Laczniak, Gene R.
;
Lusch, Robert F.
;
Murphy, Patrick E.
-
2008
Persistent link: https://www.econbiz.de/10003718250
Saved in:
5
Using social marketing to increase breast cancer screening among African American women : perspectives from African American breast cancer survivors
Talbert, Patricia Yvonne
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10003789686
Saved in:
6
Improving media campaigns promotion physical activity : the underutilized role of gender
Graham, Dan J.
;
Graham, Judy F.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10003832745
Saved in:
7
Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.
;
Shiu, Edward
;
Thrasher, James F.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 263-274
Persistent link: https://www.econbiz.de/10003832769
Saved in:
8
Alcohol consumption among young consumers : a review and recommendations
Cismaru, Magdalena
;
Lavack, Anne M.
;
Markewich, Evan
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 282-296
Persistent link: https://www.econbiz.de/10003790603
Saved in:
9
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
10
New ways to make people save : a social marketing approach
Lusardi, Annamaria
;
Keller, Punam Anand
;
Keller, Adam M.
-
2009
Persistent link: https://www.econbiz.de/10003812074
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