Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Präsentationserfolg in Werbung...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Werbung
13,854
Öffentlichkeitsarbeit
9,887
Advertising
9,793
Public relations
8,760
Werbewirkung
3,863
Advertising effects
3,808
Konsumentenverhalten
3,117
Consumer behaviour
3,111
Deutschland
2,246
Theorie
2,211
Theory
2,170
Online-Marketing
2,096
Internet marketing
2,084
Germany
1,674
Kommunikation
1,645
Unternehmenspublizität
1,531
Corporate disclosure
1,530
USA
1,507
Communication
1,344
Social Web
1,336
Social web
1,335
Corporate Social Responsibility
1,325
Corporate social responsibility
1,310
Marketing
1,067
Markenführung
964
Brand management
960
Marketingmanagement
956
Marketing management
934
Unternehmen
874
Firmenimage
754
Stakeholder
754
Corporate reputation
751
Interne Kommunikation
711
Internal communication
707
advertising
648
Disclosure regulation
626
Auskunftspflicht
625
Krisenmanagement
622
Markenimage
584
more ...
less ...
Online availability
All
Undetermined
180
Free
80
Type of publication
All
Article
887
Book / Working Paper
427
Journal
5
Type of publication (narrower categories)
All
Article in journal
721
Aufsatz in Zeitschrift
721
Aufsatz im Buch
161
Book section
161
Graue Literatur
156
Non-commercial literature
156
Arbeitspapier
100
Working Paper
100
Hochschulschrift
65
Thesis
58
Collection of articles of several authors
27
Sammelwerk
27
Case study
22
Fallstudie
22
Aufsatzsammlung
18
Bibliografie enthalten
16
Bibliography included
16
Lehrbuch
16
Textbook
16
Collection of articles written by one author
10
Sammlung
10
Bibliographie
9
Reprint
9
Amtsdruckschrift
7
Government document
7
Bibliografie
6
Konferenzschrift
6
Guidebook
5
Ratgeber
5
Conference proceedings
4
Handbook
4
Handbuch
4
Systematic review
4
Übersichtsarbeit
4
Glossar enthalten
3
Glossary included
3
Bibliography
2
Biografie
2
Biography
2
Conference paper
2
more ...
less ...
Language
All
English
1,258
German
63
French
2
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Huh, Jisu
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Beaver, William H.
4
Cheong, Yunjae
4
Coombs, W. Timothy
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Holladay, Sherry J.
4
Iwasaki, Natsuko
4
Lamme, Margot Opdycke
4
Mathios, Alan D.
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Toffel, Michael W.
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Tucker, Catherine
4
Waters, Richard D.
4
Wilcox, Dennis L.
4
Yoon, Sukki
4
Athey, Susan
3
Baek, Tae Hyun
3
Beck, Melanie-Kristin
3
more ...
less ...
Institution
All
National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
IGI Global
3
Universität Mannheim
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
USA / General Accounting Office
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference Board / Division of Management Research
1
Conference Board inc.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsches Aktieninstitut
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Leonard N. Stern School of Business
1
Public Affairs Conference, Lausanne-Ouchy
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Committee on Post Office and Civil Service / Subcommittee on Human Resources
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
United States Information Agency
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
35
Journal of advertising research
28
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
23
Journal of communication management : an international journal
20
Journal of business ethics : JOBE
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
The handbook of crisis communication
12
The journal of law & economics
12
American journal of agricultural economics
11
Corporate communications : an international journal
8
The advertising and consumer culture reader
8
Academy of Management journal : AMJ
7
Journal of accounting and public policy
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
Pathways to public relations : histories of practice and profession
7
The journal of media economics
7
Financial information requirements for security analysis : december 2-3, 1976
6
International journal of industrial organization
6
Journal of business and economic perspectives
6
Journal of marketing communications
6
North American perspectives on the development of public relations : other voices
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
The review of economics and statistics
6
Working paper series
6
Advances in applied microeconomics : a research annual
5
Conference Board report
5
Discussion paper / Centre for Economic Policy Research
5
Economic inquiry : journal of the Western Economic Association International
5
European journal of marketing : EJM
5
Handbook of corporate communication and public relations : pure and applied
5
Harvard business review : HBR
5
Health marketing quarterly
5
International journal of advertising : the review of marketing communications
5
Journal of accounting & economics
5
Journal of political economy
5
Southern economic journal
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,299
USB Cologne (EcoSocSci)
20
Showing
1
-
10
of
1,319
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the US generic advertising system and its role in information management among commodities and food systems
Ward, Ronald W.
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 275-285)
.
2007
Persistent link: https://www.econbiz.de/10003713226
Saved in:
2
Community stakeholder responses to advocacy advertising : trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara
;
Sinclair, Janas
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
Saved in:
3
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
4
The Bank and its public : philosophy and technique of bank public relations
Lindquist, Robert
-
1956
Persistent link: https://www.econbiz.de/10003477675
Saved in:
5
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
6
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
7
Images of work for consumption : factory's representations in ideological propaganda and advertising
Casaqui, Vander
- In:
Consumer culture in Latin America
,
(pp. 149-162)
.
2012
Persistent link: https://www.econbiz.de/10009678270
Saved in:
8
Propaganda : die Kunst der Public Relations
Bernays, Edward L.
-
2014
-
Dt. Erstausg., 5. Aufl.
Persistent link: https://www.econbiz.de/10011297190
Saved in:
9
Media, messages, and men : new perspectives in communication
Merrill, John Calhoun
;
Lowenstein, Ralph L.
-
1979
-
2. ed.
Persistent link: https://www.econbiz.de/10002300590
Saved in:
10
Adressbuch USA
Werbung
Schulen
Borton, Elon G.
(
compiler
)
-
Advertising Federation of America / Bureau of Research …
-
1960
Persistent link: https://www.econbiz.de/10003077786
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
