Tobacco in industrializing America -- Tobacco's New Deal -- Cultivating the grower -- The challenge of the public interest -- Inventing the non-smoker -- From rights to cost -- Shredding a net to build a web -- Conclusion: "Weeds are hard to kill": the future of tobacco politics.

Between pink Hollywood and the black wave -- A change in rhythm -- Modernism and the avant-garde in the struggle for socialism -- Life in the American style -- Conclusion. The American dream the Yugoslav way?