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R & D function / F. Frattini, V. Lazzarotti and R. Manzini -- R & D projects / F. Frattini and D. Chiaroni -- R & D people / A. Di Minin and A. Piccaluga -- R & D and financial investors / A. Grandi, B.H. Hall and R. Oriani -- R & D information / S. Morricone and R. Oriani -- Technology platform...
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This dissertation investigates important and cutting-edge issues surrounding new product development failure and its consequences for market values of innovation-driven firms. Although a substantial body of literature demonstrates that new product development failure harms some companies more...
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