Similar Search Results - EconBiz

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

Persistent link: https://www.econbiz.de/10003770795

Managing variety on the retail shelf : using household scanner panel data to rationalize assortments

Anupindi, Ravi; Gupta, Sachin; Venkataramanan, M.A. - In: Retail supply chain management : quantitative models …, (pp. 155-182). 2008

Persistent link: https://www.econbiz.de/10003773890

Beyond plain vanilla : modeling joint product assortment and pricing decisions

Draganska, Michaela; Mazzeo, Michael; Seim, Katja - In: Quantitative marketing and economics : QME 7 (2009) 2, pp. 105-146

Persistent link: https://www.econbiz.de/10003885261

Outsourcing, firm size, and product complexity : evidence from credit unions

Ono, Yukako; Stango, Victor - In: Economic perspectives 29 (2005) 1, pp. 2-11

Persistent link: https://www.econbiz.de/10003484548

The role of slotting fees in the coordination of assortment decisions

Aydın, Göker; Hausman, Warren H. - In: Production and operations management : an international … 18 (2009) 6, pp. 635-652

Persistent link: https://www.econbiz.de/10003930359

Information technology and product variety

Gao, Guodong - 2005

Persistent link: https://www.econbiz.de/10003952862

An empirical analysis of assortment similarities across US supermarkets

Hwang, Minha; Bronnenberg, Bart J.; Thomadsen, Raphael - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 858-879

Persistent link: https://www.econbiz.de/10008736190

Antitrust analysis of category management : Conwood v United States Tobacco Co

Wright, Joshua D. - In: Supreme Court economic review 17 (2009), pp. 311-337

Persistent link: https://www.econbiz.de/10003925392

Metaheuristics for assortment problems with multiple quality levels

McElreath, Mark H.; Mayorga, Maria E.; Kurz, Mary E. - In: Computers & operations research : and their … 37 (2010) 10, pp. 1797-1804

Persistent link: https://www.econbiz.de/10003963195

Assortment selection and pricing for configurable products under demand uncertainty

Rodríguez, Betzabé; Aydın, Göker - In: European journal of operational research : EJOR 210 (2011) 3, pp. 635-646

Persistent link: https://www.econbiz.de/10008990054

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