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The discourse of advertising
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United States
Werbung
11,596
Advertising
11,360
Marketing
6,907
Deutschland
5,400
Consumer behaviour
4,925
Konsumentenverhalten
4,826
Theorie
4,525
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4,478
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4,312
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4,208
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4,150
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4,131
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4,091
Marketingmanagement
2,742
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2,709
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2,612
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2,299
Brand management
1,911
Markenführung
1,892
Electronic Commerce
1,871
USA
1,752
Beziehungsmarketing
1,664
Relationship marketing
1,655
Unternehmen
1,628
Verbraucherverhalten
1,615
Markenpolitik
1,591
Kundenmanagement
1,487
Text
1,430
advertising
1,409
Diskurstheorie
1,403
Discourse theory
1,400
Internet
1,389
Englisch
1,334
Social Web
1,287
Social web
1,287
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1,261
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1,221
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33
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Chiswick, Barry R.
28
Kaiser, Harry M.
26
Miller, Paul W.
23
Kotler, Philip
12
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Carliner, Geoffrey
7
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Bloom, David E.
6
Dave, Dhaval
6
Diehl, Sandra
6
Grenier, Gilles
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Bauer, Thomas K.
5
Epstein, Gil S.
5
Forker, Olan D.
5
Gang, Ira N.
5
Huh, Jisu
5
Jones, D. G. Brian
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Tadajewski, Mark
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Aaker, David A.
3
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National Bureau of Economic Research
12
Cornell University / Department of Agricultural Economics
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Friedrich-Schiller-Universität Jena
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Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
NetLibrary, Inc
2
Springer Fachmedien Wiesbaden
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Chartered Institute of Marketing
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Crispin Porter + Bogusky <Miami, Fla.>
1
Edward Elgar Publishing
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German Institute of Global and Area Studies (GIGA)
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
IMP Group
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
Internationale Fachtagung Messen der Teuerung <6, 2001, Erfurt>
1
Philipps-Universität Marburg
1
RWTH Aachen
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Robert Wood Johnson Foundation
1
Rutgers University / Department of Economics
1
Smithsonian Institution
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
Thüringer Landesamt für Statistik
1
USA / Bureau of Economic Analysis
1
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Working paper / National Bureau of Economic Research, Inc.
32
Journal of advertising research
30
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
24
SpringerLink / Bücher
18
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Discussion paper series / IZA
12
American journal of agricultural economics
11
NBER working paper series
11
The journal of media economics
9
The advertising and consumer culture reader
8
The journal of law & economics
8
The review of economics and statistics
8
Journal of business ethics : JOBE
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
Academy of Management journal : AMJ
6
Discussion paper / Centre for Economic Policy Research
6
Economic inquiry : journal of the Western Economic Association International
6
Europäische Hochschulschriften / 5
6
International journal of industrial organization
6
Journal of human resources : JHR
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Southern economic journal
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Corporate communications : an international journal
4
Economics letters
4
Economics of education review
4
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Source
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ECONIS (ZBW)
1,351
USB Cologne (EcoSocSci)
88
RePEc
4
EconStor
1
Other ZBW resources
1
Showing
1
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10
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1,445
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date (oldest first)
1
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
2
War of words :
language
, politics and 9/11
Silberstein, Sandra
-
2004
-
[Updated ed.]
Persistent link: https://www.econbiz.de/10004800188
Saved in:
3
Integrated marketing communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
4
Propaganda : die Kunst der Public Relations
Bernays, Edward L.
-
2014
-
Dt. Erstausg., 5. Aufl.
Persistent link: https://www.econbiz.de/10011297190
Saved in:
5
Advertising
in America : the first 200 years
Goodrum, Charles A.
-
1990
Persistent link: https://www.econbiz.de/10013533641
Saved in:
6
Propaganda : die Kunst der Public Relations
Bernays, Edward L.
-
2007
-
Deutsche Erstausgabe
Persistent link: https://www.econbiz.de/10003488973
Saved in:
7
Emotion and reason in political
language
Gennaro, Gloria
;
Ash, Elliott
- In:
The economic journal : the journal of the Royal …
132
(
2022
)
643
,
pp. 1037-1059
Persistent link: https://www.econbiz.de/10013188598
Saved in:
8
Whose view is it anyway? : media coverage of litigation in for-profit firms' role in the opioid crisis
Gratz, Elizabeth T.
;
Sarkees, Matthew E.
;
Bone, Paula …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 440-456
Persistent link: https://www.econbiz.de/10013358800
Saved in:
9
Rhetorical impression management in the letter to shareholders and institutional setting : a metadiscourse perspective
Aerts, Walter
;
Yan, Beibei
- In:
Accounting, auditing & accountability journal
30
(
2017
)
2
,
pp. 404-432
Persistent link: https://www.econbiz.de/10011624018
Saved in:
10
Impact of
advertising
metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
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