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Wirksam wirbt das Weib : d. Fr...
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United States
Werbung
14,650
Advertising
10,634
Werbewirkung
4,582
Advertising effects
4,529
Konsumentenverhalten
3,509
Consumer behaviour
3,503
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1,731
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1,701
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1,618
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1,613
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971
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922
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881
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802
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783
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736
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732
advertising
695
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647
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595
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594
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593
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560
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483
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474
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471
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435
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435
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428
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425
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412
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392
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359
Vereinigte Staaten
322
Öffentlichkeitsarbeit
289
Emotion
282
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281
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German
21
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Kaiser, Harry M.
25
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Yoon, Sukki
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
Choi, Yung Kyun
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Geroski, Paul A.
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
Liaukonyte, Jura
3
Mathios, Alan D.
3
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
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Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
National Council on Community Foundations, inc.
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee for Consumers
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Journal of advertising research
26
Journal of advertising : official publication of the American Academy of Advertising
25
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
21
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
Journal of historical research in marketing
9
The advertising and consumer culture reader
8
The journal of law & economics
7
The journal of media economics
7
International journal of industrial organization
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of current issues and research in advertising : JCIRA
5
Journal of global marketing
5
Journal of marketing communications
5
Services marketing quarterly
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Journal of agricultural and applied economics
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Review of industrial organization : RIO
4
The review of economics and statistics
4
Working paper series
4
Agricultural and resource economics review : ARER
3
Applied economics
3
Cross-cultural buyer behavior
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
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Source
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ECONIS (ZBW)
692
USB Cologne (EcoSocSci)
14
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1
Provocateur : images of women and minorities in advertising
Cortese, Anthony J.
-
2016
-
Fourth edition
Persistent link: https://www.econbiz.de/10011405539
Saved in:
2
Community foundations in the United States and Canada, 1914-1961 : a guide to their organization, development and operation
Rich, Wilmer Shields
-
1961
-
2. ed
Persistent link: https://www.econbiz.de/10002685302
Saved in:
3
The golden age of advertising - the 70s
Heimann, Jim
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004863385
Saved in:
4
Advertising, structural change, and US non-alcoholic drink demand
Xiao, Hui
;
Kinnucan, Henry W.
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988400
Saved in:
5
Determinants of temporal variations in advertising effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
6
Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.
;
Boon, Leen
;
Kaiser, Harry M.
; …
-
1996
-
Rev
Persistent link: https://www.econbiz.de/10000935081
Saved in:
7
Impact of national generic dairy advertising on dairy markets, 1984 - 95
Kaiser, Harry M.
-
1996
Persistent link: https://www.econbiz.de/10000941310
Saved in:
8
The fleeting effect of advertising : empirical evidence from a case study
Boyd, Roy
- In:
Economics letters
34
(
1990
)
4
,
pp. 375-379
Persistent link: https://www.econbiz.de/10001096907
Saved in:
9
Interindustry differences in advertising in US manufacturing : 1963 - 1977
Esposito, Frances F.
- In:
Review of industrial organization : RIO
5
(
1990
)
1
,
pp. 53-80
Persistent link: https://www.econbiz.de/10001100234
Saved in:
10
Does purely predatory advertising exist?
Seldon, Barry J.
- In:
Review of industrial organization : RIO
5
(
1990
)
3
,
pp. 45-70
Persistent link: https://www.econbiz.de/10001100269
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