Introduction: revisiting the genealogy of consumer capitalism through liminality -- On the threshold of a new era : making way for modernity -- A new economic life -- Souls in transition -- Making the consumer city : the theatricalization of urban life -- The chicago world's fair of 1893 and the...

"The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical...

How do immigrants and their children forge their identities in a new land--and how does the ethnic culture they create thrive in the larger society? Making Italian America brings together new scholarship on the cultural history of consumption, immigration, and ethnic marketing to explore these...