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United States
Marketingmanagement
17,061
Marketing management
16,225
Marketing
8,837
Technologie
7,582
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6,429
Theorie
5,613
Theory
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5,451
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4,101
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3,178
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2,390
Brand management
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2,221
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2,094
Electronic Commerce
2,082
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1,868
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1,745
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1,701
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1,669
Verbraucherverhalten
1,652
Markenpolitik
1,609
Technological change
1,591
Kundenmanagement
1,540
Trend
1,410
Internationales Marketing
1,301
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1,276
Innovationsmanagement
1,255
Internet
1,239
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Kotler, Philip
18
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12
Kumar, V.
9
Hawkins, Del I.
8
Audretsch, David B.
7
Chen, Baoline
7
Perreault, William D.
7
Zadrozny, Peter A.
7
Day, George S.
6
Hartley, Robert F.
6
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Song, Michael
6
Tadajewski, Mark
6
Fernald, John G.
5
Galí, Jordi
5
Haltiwanger, John C.
5
Jones, D. G. Brian
5
Newman, Bruce I.
5
Aaker, David A.
4
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Clarke, Sally H.
4
Gupta, Sunil
4
Hult, G. Tomas M.
4
Keegan, Warren J.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lehmann, Donald R.
4
Lindgreen, Adam
4
Link, Albert N.
4
López-Salido, José David
4
Malley, James R.
4
McCarthy, Edmund Jerome
4
Nelson, Richard R.
4
Pástor, Ľuboš
4
Trajtenberg, Manuel
4
Vallés, Javier
4
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American Marketing Association
15
IGI Global
14
USA / Office of Technology Assessment
5
American Management Association
4
NetLibrary, Inc
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Großbritannien / Department for Business, Energy & Industrial Strategy
3
National Bureau of Economic Research
3
OECD
3
USA / Congress / Senate / Committee on Commerce, Science and Transportation / Subcommittee on Science, Technology, and Space
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Center for Strategic and International Studies
2
Chartered Institute of Marketing
2
Department of Science and Technology
2
European Society for Opinion and Marketing Research
2
Europäische Kommission / Generaldirektion Wissenschaft, Forschung und Entwicklung
2
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
2
Friedrich-Schiller-Universität Jena
2
Information Resources Management Association
2
Institute of Medicine <Washington, DC>
2
Internationales Institut für Umwelt und Gesellschaft
2
J. L. Kellogg Graduate School of Management
2
National Academy of Engineering
2
National Academy of Sciences <Washington, DC>
2
National Academy of Sciences <Washington, DC> / Committee on Prospering in the Global Economy of the 21st Century
2
National Science Foundation
2
Subcommittee on Reorganization and International Organizations of the Committee on Government Operations, U. S. Senate
2
USA / Congress / House of Representatives / Committee on Science and Technology
2
USA / General Accounting Office
2
United Nations / Dept. of Economic and Social Affairs
2
United States / Congress / Senate / Committee on Government Operations
2
Academy of Marketing
1
American Enterprise Institute for Public Policy Research
1
American Foundation for the Blind
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Art Directors Club <New York, N.Y.>
1
Association of Commonwealth Universities
1
Australian National University / Federalism Research Centre
1
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Working paper / National Bureau of Economic Research, Inc.
25
Journal of marketing
21
Journal of business research : JBR
20
SpringerLink / Bücher
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
Harvard business review : HBR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
The review of economics and statistics
10
Economics of innovation and new technology
9
Europäische Hochschulschriften / 5
9
The journal of consumer marketing
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Discussion paper / Centre for Economic Policy Research
8
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Research policy : policy, management and economic studies of science, technology and innovation
8
Technological forecasting & social change : an international journal
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
Strategic management journal
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Journal of business ethics : JOBE
6
Journal of business venturing
6
Journal of monetary economics
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Management international review : mir ; journal of international business
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
Psychology & marketing
6
The journal of brand management : an international journal
6
AMA educators' proceedings
5
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ECONIS (ZBW)
2,179
USB Cologne (EcoSocSci)
62
RePEc
1
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1
Packaged pleasures : how technology & marketing revolutionized desire
Cross, Gary S.
;
Proctor, Robert N.
-
2014
-
1. ed.
Persistent link: https://www.econbiz.de/10010459311
Saved in:
2
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
3
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
Saved in:
4
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
5
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
6
Marketing : an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
7
Effective marketing communications : a skills and activity-based approach
Anderson, Alan H.
;
Kleiner, David
-
1995
Persistent link: https://www.econbiz.de/10000507702
Saved in:
8
Green marketing : [challenges and opportunities for the new marketing age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
9
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
10
Ökonomie von Standards : Wettbewerbsaspekte von Kompatibilitäts-Standards dargestellt am Beispiel der Computerindustrie
Glanz, Axel
-
1993
Persistent link: https://www.econbiz.de/10000337026
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