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United States
Consumer behaviour
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Advertising effects
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International journal of management and marketing research : IJMMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The effect of quantitative electronic word of mouth on consumer perceived product quality
Shen, Yingtao
;
Li, Shenyu
;
DeMoss, Michelle
- In:
International journal of management and marketing …
5
(
2012
)
2
,
pp. 19-29
Persistent link: https://www.econbiz.de/10009633273
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When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
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