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United States
Consumer behaviour
7
Konsumentenverhalten
6
Emotion
4
Film industry
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Filmwirtschaft
3
Brand management
2
Customer integration
2
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Markenführung
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Arts
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Audience demographics
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Book trade
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Canonical correlation analysis
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Food consumption
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Addis, Michela
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Holbrook, Morris B.
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Journal of cultural economics
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Psychology & marketing
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Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
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2
Art versus commerce in the movie industry : a two-path model of motion-picture success
Holbrook, Morris B.
;
Addis, Michela
- In:
Journal of cultural economics
32
(
2008
)
2
,
pp. 87-107
Persistent link: https://www.econbiz.de/10003733532
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