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Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Lee, Donghun; Kroncke, Charles O.; Johnson, James E. - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 158-171
Persistent link: https://www.econbiz.de/10009574583
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The influence of personal values and goals on cognitive and behavioral involvement in sport
Lee, Donghun; Trail, Galen - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 593-605
Persistent link: https://www.econbiz.de/10009425051
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Differences in motives and points of attachment by season ticket status : a case study of ACHA
Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150
Persistent link: https://www.econbiz.de/10003816843
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Values and goals of Chinese sport consumers contrary to American counterparts
Lee, Donghun; Zhang, Yinghui; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10011695247