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Pricing Power in Advertising Markets : Theory and Evidence
Gentzkow, Matthew Aaron; Shapiro, Jesse M.; Yang, Yu; … - National Bureau of Economic Research - 2022
television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …
Persistent link: https://www.econbiz.de/10013334495
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Happily ever after? - vertical and horizontal mergers in the U.S. media industry
Stöhr, Annika; Noskova, Victoriia; Kunz-Kaltenhäuser, … - 2019
This paper provides an economic analysis of recent vertical and horizontal mergers in the U.S. industry for audiovisual media content, including the AT&T-Time Warner and the Disney-Fox mergers. Using a theory-driven approach, we examine economic effects of these types of mergers on market...
Persistent link: https://www.econbiz.de/10012011207
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Rising Prices under Declining Preferences : The Case of the U.S. Print Newspaper Industry
Pattabhiramaiah, Adithya - 2017
increases. We calibrate models of readership and advertising demand using data from a top-50 U.S. regional print newspaper … softening demand for newspaper advertising. We find that the decline in the ability of the newspaper to subsidize readers by …
Persistent link: https://www.econbiz.de/10012967002
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U.S. Corporate Profit Margins, a Bottoms-Up Analysis : Deja Vu All Over Again
Ramraika, CFA, Baijnath - 2014
As U.S. corporate profit margins have made it to record highs, a debate has raged between those who place their hopes on a new paradigm of sustained high profits and those who believe in capitalism's efficiency and the tendency of margins to revert to the mean. Using a bottoms-up analysis...
Persistent link: https://www.econbiz.de/10013044291
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Why consumers pay voluntarily : evidence from online music
Regner, Tobias - 2010
Customers at the online music label Magnatune can pay what they want for albums, as long as the payment is within a given price range ($5-$18). Magnatune recommends to pay $8, and on average customers paid $8.20 (Regner and Barria, 2009). We ran an online survey and collected responses from 227...
Persistent link: https://www.econbiz.de/10008747635
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Happily Ever After? – Vertical and Horizontal Mergers in the U.S. Media Industry
Stöhr, Annika - 2019
This paper provides an economic analysis of recent vertical and horizontal mergers in the U.S. industry for audiovisual media content, including the AT&T-Time Warner and the Disney-Fox mergers. Using a theory-driven approach, we examine economic effects of these types of mergers on market...
Persistent link: https://www.econbiz.de/10012869100
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Information-Seeking Patterns and COVID-19 in the United States
Reisdorf, Bianca; Blank, Grant; Bauer, Johannes M.; … - 2021
In this paper, we describe how socio-economic background and political leaning are related to how U.S. residents look for information on COVID-19. Using representative survey data from 2,280 U.S. internet users, collected in fall 2020, we examine how factors, such as age, gender, race, income,...
Persistent link: https://www.econbiz.de/10013215193
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Social media and mental health
Braghieri, Luca; Levy, Ro’ee; Makarin, Alexey - 2022
The diffusion of social media coincided with a worsening of mental health conditions among adolescents and young adults in the United States, giving rise to speculation that social media might be detrimental to mental health. In this paper, we provide quasi-experimental estimates of the impact...
Persistent link: https://www.econbiz.de/10013186450
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Overcoming Covid-19 Vaccine Hesitancy : The United States Faces a Steeper Uphill Struggle than the United Kingdom
Reisdorf, Bianca; Blank, Grant; Cotten, Shelia Ree; … - 2021
This policy brief reports findings from two nationally representative online surveys that were conducted in the United States (N=2,280) and in the United Kingdom (N=2,000) in October and November 2020 to explore the factors that influence the willingness to be vaccinated against Covid-19. The...
Persistent link: https://www.econbiz.de/10013214991
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Social media and mental health
Braghieri, Luca; Levy, Ro'ee; Makarin, Alexey - 2022
The diffusion of social media coincided with a worsening of mental health conditions among adolescents and young adults in the United States, giving rise to speculation that social media might be detrimental to mental health. In this paper, we provide the first quasi-experimental estimates of...
Persistent link: https://www.econbiz.de/10013193273