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Fighting dragons with dragons : approaches for negotiating with Chinese partners
Strutton, David; Tran, Gina A.; Taylor, David G. - In: Business horizons 56 (2013) 5, pp. 561-572
Persistent link: https://www.econbiz.de/10010125874
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Horseshoes, global supply chains, and an emerging Chinese threat : creating remedies one idea at a time
Strutton, David - In: Business horizons 52 (2009) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10003859105
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Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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Branding in the era of Web 2.0 (and beyond)
Taylor, David (ed.); Pentina, Iryna (ed.) - 2017
Persistent link: https://www.econbiz.de/10011777341
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Examining the merits of usefulness versus use in an information service quality and information system success web-based model
Landrum, Hollis T.; Prybutok, Victor R.; Strutton, David; … - 2010
Persistent link: https://www.econbiz.de/10003979436
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Going "purple" : can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface?
Douglas, Matthew A.; Strutton, David - In: Business horizons 52 (2009) 3, pp. 251-263
Persistent link: https://www.econbiz.de/10003856349
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Conflicting stakeholder interests and natural gas : a macromarketing perspective
Lewin, Jeffrey E.; Strutton, David; Paswan, Audhesh K. - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 340-358
Persistent link: https://www.econbiz.de/10009489724
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719