Narrow search
Showing 1 - 10 of 42
Cover Image
The effects of option framing on consumer choices : making decisions in rational versus experiential processing modes
Biswas, Dipayan - In: Journal of consumer behaviour : an international … 8 (2009) 5, pp. 284-299
Persistent link: https://www.econbiz.de/10003899850
Cover Image
Innovations in retail pricing and promotions
Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011), pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Cover Image
The effects of mainstream and emerging customer orientations on radical and disruptive innovations
Govindarajan, Vijay; Kopalle, Praveen K.; Danneels, Erwin - In: The journal of product innovation management : an … 28 (2011), pp. 121-132
Persistent link: https://www.econbiz.de/10009387609
Cover Image
Can incumbents introduce radical and disruptive innovations? : Report No. 04-100
Govindarajan, Vijay; Kopalle, Praveen K. - In: MSI reports : working paper series (2004) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10002200375
Cover Image
Why the dynamics of competition matter for category profitability
Voleti, Sudhir; Gangwar, Manish; Kopalle, Praveen K. - In: Journal of marketing 81 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011636831
Cover Image
Experimental evidence on the effect of information and pricing on residential electricity consumption
Burkhardt, Jesse; Gillingham, Kenneth; Kopalle, Praveen K. - 2019
Persistent link: https://www.econbiz.de/10011996811
Cover Image
Generalized long-term price effects : are they asmetric, nonmonotonic, and time dependent?
Yoo, Shijin; Pauwels, Koen - In: MSI reports : working paper series (2008) 2, pp. 43-61
Persistent link: https://www.econbiz.de/10003779742
Cover Image
Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
Cover Image
What is special about marketing organic products? : how organic assortment, price, and promotions drive retailer performance
Bezawada, Ram; Pauwels, Koen - In: Journal of marketing 77 (2013) 1, pp. 31-51
Persistent link: https://www.econbiz.de/10009725666
Cover Image
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen; Erguncu, Selin; Yildirim, Gokhan - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009732715