We offer the first direct evidence of an implicit contract in a goods market. The evidence we offer comes from the … market for Coca-Cola. We demonstrate that the Coca-Cola Company left a substantial amount of written evidence of its implicit … market conditions, we demonstrate that the perceived costs of breaking the implicit contract were large. We argue that one …

its market shares in recent years. Simulation results showed that the United States will play important roles in future …

market environment such as market structure, industry concentration, the nature of long-term relationships, contractual …