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Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.; Freling, Traci H.; Skinner, Steven J. - In: Psychology & marketing 26 (2009) 2, pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
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The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo; Freling, Traci H.; Grisaffe, Douglas B. - In: Journal of advertising research 53 (2013) 2, pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
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Half full or half empty : the role of optimism in boundary-spanning positions
Crosno, Jody L.; Rinaldo, Shannon B.; Black, Hulda G.; … - In: Journal of service research : JSR 11 (2008/09) 3, pp. 295-309
Persistent link: https://www.econbiz.de/10003804817
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10003897723