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Reasons behind body art adoption : what motivates young adults to acquire tattoos?
Pentina, Iryna; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 73-94
Persistent link: https://www.econbiz.de/10009231293
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Effects of multichannel coordination and E-commerce outsourcing on online retail performance
Pentina, Iryna; Hasty, Ronald W. - In: Journal of marketing channels : ... distribution … 16 (2009) 4, pp. 359-374
Persistent link: https://www.econbiz.de/10003912739
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Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna; Koh, Anthony C.; Le, Thuong T. - In: International journal of internet marketing and … 7 (2012) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
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Exploring social media marketing strategies in SMEs
Pentina, Iryna; Koh, Anthony C. - In: International journal of internet marketing and … 7 (2012) 4, pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
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Developing a grassroots cross-cultural partnership to enhance student experiences
Pentina, Iryna; Guilloux, Véronique - In: Cases on innovations in educational marketing : …, (pp. 183-195). 2011
Persistent link: https://www.econbiz.de/10009406212
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Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina; Pentina, Iryna - In: Journal of marketing communications 20 (2014) 3, pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
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Branding in the era of Web 2.0 (and beyond)
Taylor, David (ed.); Pentina, Iryna (ed.) - 2017
Persistent link: https://www.econbiz.de/10011777341
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Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna; Basmanova, Oksana; Sun, Qin - In: International journal of internet marketing and … 11 (2017) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011741662