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Positively useless : irrelevant negative information enhances positive impressions
Shoham, Meyrav; Moldovan, Sarit; Steinhart, Yael - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10011707313
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Analysis of commercial rumors from the perspective of marketing managers: rumor prevalence, effects, and control tactics
Kimmel, Allan J.; Audrain-Pontevia, Anne-Françoise - In: Journal of marketing communications 16 (2010) 4, pp. 239-253
Persistent link: https://www.econbiz.de/10008651836
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Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie; Phua, Joe - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
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Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
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Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela - 2020
Persistent link: https://www.econbiz.de/10012618693
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Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
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What we may have is a failure to communicate : labeling environmentally certified forest products
Teisl, Mario Francis - In: Labelling strategies in environmental policy, (pp. 329-341). 2007
Persistent link: https://www.econbiz.de/10003606719
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Dynamism inside the Mo Box : the credibility of market information as a key factor in market orientation
Yamashita, Yuko; Uehara, Wataru; Fukutomi, Gen; Sasaki, … - In: Hitotsubashi journal of commerce & management 46 (2012) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10009716606
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The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.; Riley, Debra; Tsogas, Markos H.; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
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Viral marketing
Rakić, Mira; Rakić, Beba - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 60 (2014) 4, pp. 179-187
Persistent link: https://www.econbiz.de/10010493183