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Brand Inertia in U.S. Household Cheese Consumption.
Arnade, Carlos; Gopinath, Munisamy; Pick, Daniel - 2008
utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of … the top brands for cheddar, shredded, and sliced cheese in four U.S. regions. We find that households have strong brand …
Persistent link: https://www.econbiz.de/10009429467
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Satisfaction guaranteed : the making of the American mass market
Strasser, Susan - 2004 - [Nachdr.]
Persistent link: https://www.econbiz.de/10004800040
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The role of advertising in commercial banking
Örs, Evren - 2006
Persistent link: https://www.econbiz.de/10003284771
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Annual report / Kellogg Company
Kellogg Company <Battle Creek, Mich.> - Battle Creek, Mich. - 1979 -
Persistent link: https://www.econbiz.de/10000468978
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Measuring market power in the ready-to-eat cereal industry
Nevo, Aviv - 1998
Persistent link: https://www.econbiz.de/10000654980
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Firm-level competition in price and variety
Richards, Timothy J.; Patterson, Paul M. - In: Journal of agricultural and applied economics 38 (2006) 3, pp. 491-512
Persistent link: https://www.econbiz.de/10003416070
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U.S. consumers' willingness to pay for food labeled "genetically modified"
Onyango, Benjamin; Nayga, Rodolfo M.; Govindasamy, Ramu - In: Agricultural and resource economics review : ARER 35 (2006) 2, pp. 299-310
Persistent link: https://www.econbiz.de/10003418160
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Do private labels increase retailer bargaining power?
Meza, Sergio; Sudhir, K. - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 333-363
Persistent link: https://www.econbiz.de/10008652535
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Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.; Arnone, Carol - In: Journal of food products marketing 16 (2010) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10003945876