//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Konzeption und Durchführung ei...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Event-Marketing
1,519
Event marketing
1,294
Konsumentenverhalten
296
Consumer behaviour
295
Deutschland
256
Germany
248
Sportveranstaltung
187
Großveranstaltung
181
Big event
176
Sport event
175
Markenführung
157
Brand management
156
Tourismus
140
Veranstaltung
137
Tourism industry
130
Tourismuswirtschaft
130
Tourism
128
Beziehungsmarketing
120
Event
118
Relationship marketing
118
Tourism marketing
111
Tourismusmarketing
111
Marketingmanagement
98
Marketing management
97
Holiday behaviour
95
Urlaubsverhalten
95
Customer satisfaction
93
Kundenzufriedenheit
93
Theorie
83
Theory
80
Markenimage
79
Brand image
77
Sponsoring
76
USA
73
Sponsorship
71
Emotion
68
Sport
66
Sports
64
Freizeitwirtschaft
62
more ...
less ...
Online availability
All
Undetermined
9
Free
3
Type of publication
All
Article
65
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Aufsatz im Buch
24
Book section
24
Case study
7
Fallstudie
7
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Working Paper
3
Collection of articles of several authors
2
Sammelwerk
2
more ...
less ...
Language
All
English
70
German
2
Author
All
Olberding, Julie Cencula
4
Cai, Liping A.
2
Fairley, Sheranne
2
Krishen, Anjala S.
2
LaTour, Michael S.
2
Li, Mimi
2
Mortimer, Julie Holland
2
Nosko, Chris
2
Sorensen, Alan T.
2
Ashley, Christy
1
Backman, Kenneth
1
Barbu, Florentina-Simona
1
Beech, John
1
Beverland, Michael B.
1
Bojanic, David C.
1
Bordelon, Bridget M.
1
Bressler, Martin
1
Briggs, Kristie
1
Bui, M̃y
1
Carbone, Lewis P.
1
Carù, Antonella
1
Celly, Kirti Sawhney
1
Charlebois, Chris
1
Chaudhuri, Arjun
1
Chung, Kevin Y. C.
1
Cova, Bernard
1
Crowther, Philip
1
Davidson, Rob
1
Davis, Katie
1
De Brito, Marisa P.
1
DeGaris, Larry
1
Dekimpe, Marnik G.
1
Dennis, Charles
1
Derdenger, Timothy P.
1
Diehl, Sandra
1
Dimanche, Frédéric
1
Donlan, Leah
1
Dorriere, Kyle
1
Ebdon, Carol A.
1
Engelhardt, Liz
1
more ...
less ...
Published in...
All
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
International journal of sport management and marketing : IJSMM
5
Journal of advertising research
3
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of travel and tourism marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Memorable customer experiences : a research anthology
2
Achieving excellence in stakeholder management
1
Applied financial economics letters
1
Business process management workshops : BPM 2007 international workshops, BPI, BPD, CBP, ProHealth, RefMod, semantics4ws, Brisbane, Australia, September 24, 2007 ; revised selected papers
1
Discussion paper series / Harvard Institute of Economic Research
1
Events und Tourismus : Stand und Perspektiven der Eventforschung
1
Flagship marketing : concepts and places
1
Hamburg contemporary economic discussions
1
Historical research in marketing management
1
International human resource development : learning, education and training for individuals and organizations
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of event and festival management
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
Journal of economics and business research
1
Journal of financial econometrics : official journal of the Society for Financial Econometrics
1
Journal of food products marketing
1
Journal of management inquiry
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of service management
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing consumer services : factory or theater?
1
NBER working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
72
Showing
1
-
10
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc
;
Peeters, Leo
;
VanDriessen, Wim
-
1994
Persistent link: https://www.econbiz.de/10000588639
Saved in:
2
Towards a reference process model for event management
Thomas, Oliver
;
Hermes, Bettina
;
Loos, Peter
- In:
Business process management workshops : BPM 2007 …
,
(pp. 443-454)
.
2008
Persistent link: https://www.econbiz.de/10003729651
Saved in:
3
Measuring event risk
Nyberg, Peter
;
Wilhelmsson, Anders
- In:
Journal of financial econometrics : official journal of …
7
(
2009
)
3
,
pp. 265-287
Persistent link: https://www.econbiz.de/10003884188
Saved in:
4
Benefit segmentation of visitors to a rural community-based festival
Li, Mimi
;
Huang, Zhuowei
;
Cai, Liping A.
- In:
Journal of travel and tourism marketing
26
(
2009
)
5/6
,
pp. 585-598
Persistent link: https://www.econbiz.de/10003891988
Saved in:
5
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
6
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
7
Managing hospitality experiences : Las Vegas style
LaTour, Kathryn A.
;
Carbone, Lewis P.
;
Goan, Suzie
- In:
Memorable customer experiences : a research anthology
,
(pp. 177-193)
.
2009
Persistent link: https://www.econbiz.de/10003902758
Saved in:
8
Erlebnisorientierte Einkaufsstättengestaltung im stationären und virtuellen Einzelhandel
Weinberg, Peter
;
Diehl, Sandra
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 245-273)
.
2006
Persistent link: https://www.econbiz.de/10003415952
Saved in:
9
A model of community-based festival image
Huang, Joy Zhuowei
;
Li, Mimi
;
Cai, Liping A.
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 254-260
Persistent link: https://www.econbiz.de/10003971421
Saved in:
10
Can hedonic store environments help retailers overcome low store accessibility?
Ashley, Christy
;
Ligas, Mark
;
Chaudhuri, Arjun
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10003997671
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->