The study uses the 2005 Nielsen Homescan panel data to estimate price premiums and discounts associated with product attributes, market factors, and consumer characteristics, focusing on the organic attribute for five major fresh fruits and five major fresh vegetables in the United States. The...

Periodic shortfalls of organic food have been commonplace in the USA. Shortages, created when demand grows faster than supply, have been exacerbated by relatively slow growth of certified organic farmland (in comparison to growth in retail sales) over the past decade. Organic intermediaries,...