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The adoption of new technology by listed companies : the case of Twitter
Xiong, Feng; Nelson, Jodie; Bodle, Kerry - In: Technology analysis & strategic management 30 (2018) 7, pp. 852-865
Persistent link: https://www.econbiz.de/10011911707
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Factors influencing the improved market standing of insurance companies
Grzebieniak, Andrzej - In: Olsztyn economic journal 9 (2014) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10011327803
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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An empirical study of service postponement: locating the push-pull boundary
Iacocca, Kathleen; Liberatore, Matthew J. - In: International journal of production research 56 (2018) 12, pp. 4100-4114
Persistent link: https://www.econbiz.de/10011901420
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Effects of the organization-public relational gap between experiential and expected relationship outcomes : relational gap analysis
Kang, Minjeong - In: Journal of communication management : an international … 17 (2013) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10009723531
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How to become a rainmaker : the people who get and keep customers
Fox, Jeffrey J. - 2001
Persistent link: https://www.econbiz.de/10004723959
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Do the right thing : how dedicated employees create loyal customers and large profits
Parker, James F. - 2008
Persistent link: https://www.econbiz.de/10008815148
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
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Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof - In: Foundations of corporate heritage, (pp. 259-271). 2017
Persistent link: https://www.econbiz.de/10011656857
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Esso, mettez un tigre dans votre moteur
Defradat, Serge - 2015
Persistent link: https://www.econbiz.de/10010530737