We estimate valence measures for candidates running in U.S. House elections from data on vote shares. Our estimates control for endogeneity of campaign spending and sample selection of candidates due to endogenous entry. Our identification and estimation strategy builds on ideas developed for...

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it...