Innovation meets the translation gap. Stop the madness and cure something -- Into the Valley of Death -- Clinical promise investment practice -- Velcade, a biotech success story -- biotechnology and the future of pharma -- Why pharma should care about the Valley of Death -- Porter's five forces...

Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...