By exploring the communication options that organisations can employ in their stewardship to address crucial public policy options and engage in collaborative decision-making, this textbook gives students practical, actionable guidance

Chronology of Chinese-American trade, 1786-2008 -- The Chinese worldview -- Issues in globalization -- China's changing consumer landscape -- Case study: Educational programs and exchanges in china -- Case study: Two art exhibitions cross the Pacific -- Case study: General Electric and Sesame...