Similar Search Results - EconBiz

Scale and scope effects on advertising agency costs

Silk, Alvin J.; Berndt, Ernst R. - 1990

Persistent link: https://www.econbiz.de/10000800329

The internalization of advertising services : an inter-industry analysis

Horsky, Sharon (contributor); Michael, Steven C. (contributor) - 2008

Persistent link: https://www.econbiz.de/10003732787

Concentration levels in the US advertising and marketing services industry : myth vs. reality

Silk, Alvin J. (contributor); King, Charles (contributor) - 2008

Persistent link: https://www.econbiz.de/10003783559

Build it, buy it or both? : rethinking the sourcing of advertising services

Silk, Alvin J.; Stiglin, Marta M. - 2015

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle...

Persistent link: https://www.econbiz.de/10011305238

How concentrated is the US advertising and marketing services industry? : myth versus reality

Silk, Alvin J.; King, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 166-193

Persistent link: https://www.econbiz.de/10009770248

Economic factors underlying the unbundling of advertising agency services

Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2008

Persistent link: https://www.econbiz.de/10003761095

Intermedia substitutability and market demand by national advertisers

Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - 2001

Persistent link: https://www.econbiz.de/10001630994

The emerging position of the internet as an advertising medium

Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Netnomics 3 (2001) 2, pp. 129-148

Persistent link: https://www.econbiz.de/10001604332

Knowledge spillovers and growth in the disagglomeration of the US advertising-agency industry

King, Charles; Silk, Alvin J.; Ketelhöhn, Niels - In: Journal of economics & management strategy : JEMS 12 (2003) 3, pp. 327-362

Persistent link: https://www.econbiz.de/10001786282

Knowledge spillovers and growth in the disagglomeration of the US advertising agency industry

King, Charles; Silk, Alvin J.; Ketelhöhn, Niels - 2002

Persistent link: https://www.econbiz.de/10001764828

A service of the