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Archetyping the brand : strategy to connect
Siraj, Sadaf; Kumari, Shyama - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10002746454
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Taking advantage of adversarial demographic changes to innovate your own business
Ōsono, Emi - In: The silver market phenomenon : business opportunities …, (pp. 391-413). 2008
Persistent link: https://www.econbiz.de/10003749565
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Credit card marketing to college students
Pinto, Mary Beth - 2007
Persistent link: https://www.econbiz.de/10003728882
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Marketing to baby boomers
Smith, Rebecca A. - 2007
Persistent link: https://www.econbiz.de/10003728945
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Marketing to children
Mansfield, Phylis M. - 2007
Persistent link: https://www.econbiz.de/10003728946
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Purchase attributes of wine consumers with low involvement
Barber, Nelson; Ismail, Joseph; Dodd, Tim - In: Journal of food products marketing 14 (2008) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10003766974
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All about women consumers
Faw, Larissa (contributor) - 2009 - 2009 ed.
Persistent link: https://www.econbiz.de/10003837258
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The costs and perils of over-targeting in today's markets
Sinha, Jay I.; Rosenthal, Edward C. - In: The marketing review 9 (2009) 3, pp. 243-250
Persistent link: https://www.econbiz.de/10003883394
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10003440523