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Offshore outsourcing of customer services : boon or bane?
Sharma, Piyush - In: The journal of services marketing 26 (2012) 5, pp. 352-364
Persistent link: https://www.econbiz.de/10009629142
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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush - In: Journal of international consumer marketing 23 (2011) 5, pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
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Cultural influences on consumer ethnocentrism : a multi-country investigation
Sharma, Piyush - In: Journal of euromarketing 19 (2010) 2/3, pp. 175-196
Persistent link: https://www.econbiz.de/10009384431
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Country of origin effects in developed and emerging markets : exploring the contrasting roles of materialism and value consciousness
Sharma, Piyush - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 285-306
Persistent link: https://www.econbiz.de/10008909561
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Understanding consumer reactions to offshore outsourcing of customer services
Sharma, Piyush; Mathur, Rajiv; Dhawan, Abhinav - In: Contemporary research in e-branding, (pp. 228-240). 2009
Persistent link: https://www.econbiz.de/10003778220
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Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush; Marshall, Roger; Reday, Peter Alan; Na, … - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 163-180
Persistent link: https://www.econbiz.de/10003979657
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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Exploring the role of salesperson attributes and service behaviors in adaptive selling
Lo, See Mei Mandy; Sharma, Piyush - In: Boundary spanning elements and the marketing function …, (pp. 63-79). 2015
Persistent link: https://www.econbiz.de/10010506734