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Spielerisch zur Innovation: Ga...
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United States
Innovation
45
Innovation management
40
Innovationsmanagement
40
Social Web
36
Social web
36
Customer integration
28
Kundenintegration
28
New product development
24
Produktentwicklung
24
Crowdsourcing
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
11
Markenführung
11
Beziehungsmarketing
10
Creativity
10
Kreativität
10
Relationship marketing
10
Deutschland
7
Germany
7
Open Innovation
7
Open innovation
7
Internet marketing
6
Online-Marketing
6
Brand image
5
Customer satisfaction
5
Markenimage
5
crowdsourcing
5
Brand
4
Co-creation
4
Innovation diffusion
4
Innovationsdiffusion
4
Kundenzufriedenheit
4
Lead user
4
Markenartikel
4
Social media
4
USA
4
User innovation
4
Viral marketing
4
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English
4
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Füller, Johann
4
Hautz, Julia
2
Hutter, Katja
2
Matzler, Kurt
2
Bilgram, Volker
1
Fries, Mirijam
1
Hilgers, Dennis
1
Hutter, Katharina
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Koch, Giordano
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Kube, Mathias
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
Journal of business economics : JBE
1
Long range planning : LRP ; international journal of strategic management
1
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
1
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ECONIS (ZBW)
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Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katharina
;
Füller, Johann
;
Hautz, Julia
; …
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 109-153)
.
2017
Persistent link: https://www.econbiz.de/10011915469
Saved in:
2
Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation
Füller, Johann
;
Hutter, Katja
;
Fries, Mirijam
- In:
Interdisciplinary approaches to product design, …
,
(pp. 137-159)
.
2012
Persistent link: https://www.econbiz.de/10009628428
Saved in:
3
Explaining voluntary citizen online participation using the concept of citizenship : an explanatory study on an open government platform
Kube, Mathias
;
Hilgers, Dennis
;
Koch, Giordano
; …
- In:
Journal of business economics : JBE
85
(
2015
)
8
,
pp. 873-895
Persistent link: https://www.econbiz.de/10011382759
Saved in:
4
The role of professionalism in innovation contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Long range planning : LRP ; international journal of …
50
(
2017
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10011706284
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