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United States
Consumer behaviour
22
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21
Bayesian inference
18
Bayes-Statistik
17
Beziehungsmarketing
12
Relationship marketing
12
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11
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Kundenbindungsprogramm
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Ladengeschäft
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Loyalty program
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Markov-Kette
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Retail outlet
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Retail trade
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Retailing
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Spieltheorie
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customer lifetime value
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Advertising effects
4
Customer acquisition
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Distribution channel
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Kundengewinnung
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Online retailing
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English
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Bradlow, Eric T.
7
Fader, Peter
3
Hui, Sam K.
3
Berger, Jonah
1
Ding, Min
1
Huang, Yanliu
1
Inman, Jeffrey
1
Kumar, Vineet
1
Lee, Ka Lok
1
McShane, Blake
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Meyer, Robert J.
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Park, Young-Hoon
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Rao, Vithala R.
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Schweidel, David A.
1
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Srinivasan, Kannan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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1
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior
Hui, Sam K.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 478-493
Persistent link: https://www.econbiz.de/10003895846
Saved in:
2
The traveling salesman goes shopping : the systematic deviations of grocery paths from TSP optimality
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 566-572
Persistent link: https://www.econbiz.de/10003868058
Saved in:
3
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
4
Analyzing risk response dynamics on the web : the case of Hurricane Katrina
Lee, Ka Lok
(
contributor
);
Meyer, Robert J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003753249
Saved in:
5
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
Saved in:
6
Barter markets for conjoint analysis
Ding, Min
;
Park, Young-Hoon
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 1003-1017
Persistent link: https://www.econbiz.de/10003865941
Saved in:
7
Multivariate visual diffusion for social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376755
Saved in:
8
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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