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Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun; Kim, Sojung - In: Journal of promotion management : JPM 20 (2014) 2, pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
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Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven; Cleophat, Claudine R. - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
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Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L. - In: The advertising and consumer culture reader, (pp. 59-75). 2009
Persistent link: https://www.econbiz.de/10003848355
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How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.; Agrusa, Jerome - In: International business and economics research journal 6 (2007) 10, pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la; Giner Larza, Eva Maria; … - In: Engaging consumers through branded entertainment and …, (pp. 170-188). 2015
Persistent link: https://www.econbiz.de/10011389602
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The importance of the social context on the impact of product placements
Noguti, Valeria; Russell, Cristel Antonia - In: The changing roles of advertising : [extended versions …, (pp. 115-130). 2013
Persistent link: https://www.econbiz.de/10009773045
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Product Placement im Fernsehen : die Handhabung der Sonderwerbeform in den USA und in Deutschland im Vergleich
Rimkute, Egle - 2013
Persistent link: https://www.econbiz.de/10009787207
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Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine; Martinez, Jennifer - In: Engaging consumers through branded entertainment and …, (pp. 149-169). 2015
Persistent link: https://www.econbiz.de/10011389594
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria; Russell, Cristel Antonia - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 46-62
Persistent link: https://www.econbiz.de/10010344090