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United States
Consumer behaviour
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Marketing
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USA
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Asia
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Asien
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Option pricing theory
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Optionspreistheorie
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United States of America
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internal marketing
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Öffentliche Anleihe
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Brand
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Brand extension
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English
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Cherian, Joseph A.
4
Liang, Beichen
3
Fu, Wei
2
Hornik, Jacob
1
Madansky, Michelle
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Narayana, Chem
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International marketing review
1
Journal of international consumer marketing
1
The journal of derivatives : the official publication of the International Association of Financial Engineers
1
The journal of product & brand management
1
The journal of socio-economics
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ECONIS (ZBW)
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Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
2
Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen
;
Cherian, Joseph A.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
Saved in:
3
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
4
An empirical analysis of directional and volatility trading in options markets
Cherian, Joseph A.
;
Weng, William Y.
- In:
The journal of derivatives : the official publication …
7
(
2000
)
2
,
pp. 53-65
Persistent link: https://www.econbiz.de/10001497767
Saved in:
5
Determinants of recycling behavior : a synthesis of research results
Hornik, Jacob
;
Cherian, Joseph A.
;
Madansky, Michelle
; …
- In:
The journal of socio-economics
24
(
1995
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10001185077
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