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~subject:"United States"
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Subject
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United States
Werbung
13,843
Advertising
11,312
Brand image
11,154
Markenimage
11,039
Öffentlichkeitsarbeit
9,874
Consumer behaviour
9,660
Konsumentenverhalten
9,487
Public relations
9,348
Brand management
7,808
Markenführung
7,749
Werbewirkung
4,666
Advertising effects
4,598
Markenartikel
3,632
Brand
3,586
Online-Marketing
3,000
Internet marketing
2,983
Deutschland
2,807
Theorie
2,637
Theory
2,587
Social Web
2,297
Social web
2,296
Germany
2,211
Relationship marketing
2,167
Beziehungsmarketing
2,145
USA
1,940
Kommunikation
1,682
Corporate social responsibility
1,647
Marketingmanagement
1,638
Corporate Social Responsibility
1,632
Marketing management
1,619
Marketing
1,562
Unternehmenspublizität
1,538
Corporate disclosure
1,537
Communication
1,434
advertising
1,406
Corporate reputation
1,186
Firmenimage
1,184
Unternehmen
910
Designation of origin
907
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All
Undetermined
240
Free
96
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Article
1,202
Book / Working Paper
511
Journal
5
Type of publication (narrower categories)
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Article in journal
990
Aufsatz in Zeitschrift
990
Aufsatz im Buch
205
Book section
205
Graue Literatur
183
Non-commercial literature
183
Arbeitspapier
123
Working Paper
123
Hochschulschrift
79
Thesis
70
Collection of articles of several authors
33
Sammelwerk
33
Case study
28
Fallstudie
28
Aufsatzsammlung
19
Bibliografie enthalten
17
Bibliography included
17
Lehrbuch
17
Textbook
17
Reprint
14
Bibliographie
13
Collection of articles written by one author
12
Sammlung
12
Bibliografie
8
Amtsdruckschrift
7
Government document
7
Guidebook
6
Konferenzschrift
6
Ratgeber
6
Conference proceedings
4
Handbook
4
Handbuch
4
Systematic review
4
Übersichtsarbeit
4
Conference paper
3
Glossar enthalten
3
Glossary included
3
Konferenzbeitrag
3
Bibliography
2
Biografie
2
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Language
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English
1,639
German
78
French
5
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Mueller, Barbara
8
Saffer, Henry
8
Seldon, Barry J.
8
Cheong, Yunjae
7
Diehl, Sandra
7
Moser, H. R.
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Huh, Jisu
6
Kinnucan, Henry W.
6
Okazaki, Shintaro
6
Petty, Ross D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Kim, Kihan
5
Liaukonyte, Jura
5
McQuarrie, Edward F.
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Taylor, Charles Raymond
5
Toffel, Michael W.
5
Yoon, Sukki
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Baek, Tae Hyun
4
Beaver, William H.
4
Coombs, W. Timothy
4
De Gregorio, Federico
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Holladay, Sherry J.
4
Iwasaki, Natsuko
4
Lamme, Margot Opdycke
4
Mathios, Alan D.
4
Phillips, Barbara J.
4
Sung, Yongjun
4
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Institution
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
IGI Global
3
Universität Mannheim
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Friedrich-Schiller-Universität Jena
2
USA / General Accounting Office
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference Board / Division of Management Research
1
Conference Board inc.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Crispin Porter + Bogusky <Miami, Fla.>
1
Deutsches Aktieninstitut
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Leonard N. Stern School of Business
1
Public Affairs Conference, Lausanne-Ouchy
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Committee on Post Office and Civil Service / Subcommittee on Human Resources
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
United States Information Agency
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Verlag Dr. Kovač
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
38
Journal of advertising research
36
Journal of advertising : official publication of the American Academy of Advertising
34
International journal of advertising : the quarterly review of marketing communications
29
Journal of communication management : an international journal
20
Psychology & marketing
17
Journal of business ethics : JOBE
14
Journal of business research : JBR
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
The handbook of crisis communication
12
The journal of law & economics
12
The journal of product & brand management
12
American journal of agricultural economics
11
The journal of brand management : an international journal
11
Journal of current issues and research in advertising : JCIRA
9
Corporate communications : an international journal
8
Journal of fashion marketing and management
8
Journal of historical research in marketing
8
Journal of international consumer marketing
8
Journal of marketing
8
The advertising and consumer culture reader
8
Academy of Management journal : AMJ
7
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of accounting and public policy
7
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Pathways to public relations : histories of practice and profession
7
The journal of consumer marketing
7
The journal of media economics
7
Corporate reputation review : an international journal
6
Financial information requirements for security analysis : december 2-3, 1976
6
Harvard business review : HBR
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of business and economic perspectives
6
Journal of global marketing
6
Journal of promotion management : JPM
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
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Source
All
ECONIS (ZBW)
1,677
USB Cologne (EcoSocSci)
40
Other ZBW resources
1
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1
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1
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
Saved in:
2
Decoding Coca-Cola : a biography of a global brand
Crawford, Robert
(
ed.
);
Brennan, Linda
(
ed.
); …
-
2021
will be an essential resource for scholars researching and teaching in the fields of marketing,
advertising
, and …
Persistent link: https://www.econbiz.de/10012255565
Saved in:
3
Kampagnen in den USA
Wiggins, Bradley E.
;
Leidman, Mary Beth
;
McKeague, Matthew
- In:
PR-Kampagnen
,
(pp. 229-240)
.
2011
Persistent link: https://www.econbiz.de/10009306367
Saved in:
4
Wringing more value from
advertising
dollars : the customer satisfaction boost
Samaraweera, Monoshi
;
Gelb, Betsy D.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
Saved in:
5
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
6
Real women on real beauty : self-discrepancy, internalisation of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty
Bissell, Kimberly
;
Rask, Amy
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 643-668
Persistent link: https://www.econbiz.de/10008668100
Saved in:
7
Two models of positive and negative political
advertising
with endogenous campaign contributions
Epifantseva, Ioulia Y.
-
2005
Persistent link: https://www.econbiz.de/10003952851
Saved in:
8
Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.
;
Cole, Catherine A.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 175-189)
.
2010
Persistent link: https://www.econbiz.de/10003996989
Saved in:
9
A comparative study of Chinese and American
advertising
appeals and images
Lin, Carolyn A.
- In:
Economics and foreign investment in China
,
(pp. 151-161)
.
2007
Persistent link: https://www.econbiz.de/10003562290
Saved in:
10
The impact of the lost decade on
advertising
in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
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