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Glocal gender identities in market places of transition : MARIANISMO and the consumption of the telenoveloa Rebelde
Kjeldgaard, Dannie
;
Storgaad Nielsen, Kaj
- In:
Marketing theory
10
(
2010
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10003964026
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Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
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