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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
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Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina; Pentina, Iryna - In: Journal of marketing communications 20 (2014) 3, pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.; Samiee, Saeed; Tai, Susan - 2008
Persistent link: https://www.econbiz.de/10003656134
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Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël; Wiebenga, Jacob H. - In: Journal of business research : JBR 72 (2017), pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam - In: Business horizons 55 (2012) 3, pp. 283-291
Persistent link: https://www.econbiz.de/10009548140