Cai, Jingjing; Wu, Jing; Xiao, Meidan; Bin, Liu; Wang, … - In: Journal of industrial engineering and management : JIEM 8 (2015) 2, pp. 453-475
Purpose: This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer and the entire supply chain in the context of two different kinds of marketing models: The common retailer and the exclusive shop. Methodology: With suppliers who...