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Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more … that individuals on average enjoy more expensive wines slightly less. For individuals with wine training, however, we find … of wines and wine recommendations by experts may be poor guides for non-expert wine consumers. -- Wine ; price …
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We offer the first direct evidence of an implicit contract in a goods market. The evidence we offer comes from the market for Coca-Cola. We demonstrate that the Coca-Cola Company left a substantial amount of written evidence of its implicit contract with its consumers—a very explicit form of...
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