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United States
Spieltheorie
42,966
Game theory
42,880
Marketing
31,390
Theorie
14,687
Theory
14,654
Experiment
6,265
Nash equilibrium
3,723
Nash-Gleichgewicht
3,646
Marketingmanagement
3,607
Marketing management
3,389
game theory
2,937
marketing
2,593
Deutschland
2,456
USA
2,301
Consumer behaviour
2,300
Konsumentenverhalten
2,170
Germany
2,095
Asymmetrische Information
1,910
Asymmetric information
1,903
Wettbewerb
1,880
Nichtkooperatives Spiel
1,873
Kooperatives Spiel
1,864
Competition
1,855
Noncooperative game
1,854
Cooperative game
1,846
Public goods
1,751
Öffentliche Güter
1,747
Supply chain
1,544
Lieferkette
1,522
Kommunikation
1,438
Strategisches Management
1,432
Learning process
1,388
Lernprozess
1,388
Unvollkommene Information
1,346
Management
1,341
Incomplete information
1,336
Duopoly
1,334
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1,332
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6
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51
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29
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25
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Kotler, Philip
18
Harsanyi, John C.
16
Bayer, Ralph-C.
7
Hartley, Robert F.
7
Kennedy, Philip Lynn
7
Eḳshṭain, Tsevi
6
Keller, Kevin Lane
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Lifshitz, Osnat
6
Malshe, Avinash
6
Oberhofer, Harald
6
Perreault, William D.
6
Winner, Hannes
6
Albrecht, James W.
5
Aoki, Masahiko
5
Bulow, Jeremy
5
Dufwenberg, Martin
5
Einav, Liran
5
Gautier, Pieter
5
McCarthy, Edmund Jerome
5
Vroman, Susan B.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Calantone, Roger J.
4
Carpenter, Jeffrey P.
4
Caruana, Guillermo
4
Cosgrove, Kenneth M.
4
Duggan, John
4
Eckel, Catherine C.
4
Ehrlich, Gabriel
4
Hanssens, Dominique M.
4
Kumar, V.
4
Kurtz, David L.
4
Lamb, Charles W.
4
List, John A.
4
Löschel, Andreas
4
Reiley, David H.
4
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American Marketing Association
16
IGI Global
7
National Bureau of Economic Research
6
American Management Association
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Columbia University / Bureau of Applied Social Research
2
J. L. Kellogg Graduate School of Management
2
Princeton University Press
2
Rutgers University / Department of Economics
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Australian National University / Faculty of Economics and Commerce
1
Boston College / Department of Economics
1
Center for Studies in Higher Education, UC Berkeley
1
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Erasmus Research Institute of Management
1
Escola de Pós-Graduação em Economia <Rio de Janeiro>
1
Eurohandelsinstitut
1
European University Institute
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Friedrich-Ebert-Stiftung
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Harvard Graduate School of Business Administration
1
IMP Group
1
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Games and economic behavior
27
Working paper / National Bureau of Economic Research, Inc.
25
Journal of marketing management : MM
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of business research : JBR
15
Discussion paper / Centre for Economic Policy Research
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
American journal of agricultural economics
13
Journal of economic behavior & organization : JEBO
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
Journal of marketing education : JME
11
Discussion paper series / IZA
10
Journal of marketing
10
Working paper
10
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Does marketing need reform? : fresh perspectives on the future
8
European journal of operational research : EJOR
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Series / American Marketing Association
8
The journal of law, economics, & organization
8
Economics letters
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
SpringerLink / Bücher
7
The American economic review
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Applied economics
6
CESifo working papers
6
Dynamic games and applications : DGA
6
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
6
Experimental economics : a journal of the Economic Science Association
6
International journal of industrial organization
6
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
6
Mathematical social sciences
6
NBER working paper series
6
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Source
All
ECONIS (ZBW)
2,080
USB Cologne (EcoSocSci)
37
RePEc
9
BASE
1
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1
Editorial: QME special issue on discrete games
Allenby, Greg M.
- In:
Quantitative marketing and economics : QME
11
(
2013
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10009744670
Saved in:
2
Optimal pricing policy for a deteriorating product by dynamic tracking control
Cai, Xiaoqiang
;
Feng, Ying
;
Li, Yongjian
;
Shi, Dan
- In:
International journal of production research
51
(
2013
)
8
,
pp. 2491-2504
Persistent link: https://www.econbiz.de/10009731345
Saved in:
3
The influence of sale announcement on the optimal policy of an inventory system with perishable items
Afshar-Nadjafi, Behrouz
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 239-245
Persistent link: https://www.econbiz.de/10011528685
Saved in:
4
Validating virtual safety stock effectiveness through simulation
Nenni, Maria Elena
;
Schiraldi, Massimiliano M.
- In:
Inventi impact: emerging economies
(
2014
)
3
,
pp. 153-160
Persistent link: https://www.econbiz.de/10010423914
Saved in:
5
The newsvendor model revisited : the impacts of high unit holding costs on the accuracy of the classic model
Tang, Shaolong
;
Cho, Stella
;
Wang, Wenjie
;
Yan, Hong
- In:
Frontiers of business research in China : selected …
12
(
2018
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10011895470
Saved in:
6
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
7
The cult of convenience :
marketing
and food in postwar America
Weber, Margaret
- In:
Enterprise & society : the international journal of …
22
(
2021
)
3
,
pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
Saved in:
8
The study of
marketing
mix within higher schools
Pugach, Valentin Nikolaevich
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 161-168
Persistent link: https://www.econbiz.de/10011721251
Saved in:
9
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
Saved in:
10
Creation of the image and brand of the enterprise on the basis of
marketing
as a philosophy of management
Raiko, Diana
;
Cherepanova, Viktoriia
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
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