Rushinek, Avi; Rushinek, Sara - In: International Journal of Managerial and Financial Accounting 3 (2011) 1, pp. 55-90
This study deals with live and silent auctions of domain names. It develops a domain name appraisal model for decisions related to marketability, brand, traffic, industry e-commerce value trademark assessment. It focuses on ICANN NAF WIPO IRS type of resolution dispute cost benefit analysis and...