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Why pass on viral messages? : Because they connect emotionally
Dobele, Angela; Lindgreen, Adam; Beverland, Michael; … - In: Business horizons 50 (2007) 4, pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel; Schusser, Oliver W. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 58 (2006) 8, pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
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Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios (ed.) - 2016
Persistent link: https://www.econbiz.de/10011687984
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The effects of market orientation, technological opportunism, and e-business adoption on performance : a moderated mediation analysis
Voola, Ranjit; Casimir, Gian; Carlson, Jamie; … - In: Australasian marketing journal 20 (2012) 2, pp. 136-146
Persistent link: https://www.econbiz.de/10009523321
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Special issue:Focus on digital marketing
In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 288-351
Persistent link: https://www.econbiz.de/10010385977
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Product, marketing and web site attributes discriminating between successful and failed Internet businesses
Korgaonkar, Pradeep; O'Leary, Bay - In: Journal of internet commerce 7 (2008) 4, pp. 485-512
Persistent link: https://www.econbiz.de/10003800836
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Pure plays versus brick and click : an analysis of e-commerce marketing strategy, channel structure and performance
Rasheed, Howard S.; Geiger, Scott - In: Research at the marketing-entrepreneurship interface, (pp. 85-100). 2003
Persistent link: https://www.econbiz.de/10003844676
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Electronic marketing and marketing communications: the role of technology
O'Connor, John; Galvin, Eamonn; Evans, Martin - In: Marketing communication : new approaches, technologies, …, (pp. 133-153). 2005
Persistent link: https://www.econbiz.de/10003247656
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011