Amalanathan, Shanti; Reddy-Best, Kelly L. - In: Journal of innovation and entrepreneurship : JIE 13 (2024), pp. 1-21
Muslim modest fashion is experiencing unprecedented growth in the fashion industry, driven by young Muslim women … modest Islamic fashion brands and their experiences launching and sustaining their businesses, particularly how their … entrepreneurs start their modest fashion brands? (2) What are their experiences starting and sustaining their modest fashion brands …