Ashenfelter, Orley - 2007
, wine in particular, rebounded through all forms of media. In the spring of 2003, French business people even reported that … the boycott calls were hurting their U.S. sales. Using a dataset of sales of nearly 4,700 individual wine brands, we show … that there actually was no boycott effect. Rather, sales of French wine dipped for two reasons. First, they experience a …
