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Black Ownership Matters : Does Revealing Race Increase Demand For Minority-Owned Businesses?

Aneja, Abhay; Luca, Michael; Reshef, Oren - National Bureau of Economic Research - 2023

Is there consumer demand to support Black-owned businesses? To explore, we investigate the impact of a new feature on a large online platform that made the race of a set of Black business owners salient to customers. We find that this feature substantially increased demand for Black-owned...

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Lending a helping hand : voluntary engagement in knowledge sharing

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