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Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR
Cobbs, Joe - In: Sport management review 14 (2011) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10009315487
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Bringing baseball to the big screen : building sense of community outside of the ballpark
Fairley, Sheranne; Tyler, B. David - In: Journal of sport management : the official journal of … 26 (2012) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10009559041
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The practice of brand extension through licensing : the Spalding challenge
Cobbs, Joe; McKelvey, Stephen - In: Sport management review 12 (2009) 3, pp. 185-192
Persistent link: https://www.econbiz.de/10003913574
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The practice of brand extension through licensing : the Spalding challenge; teaching note and overview for use in class
Cobbs, Joe; McKelvey, Stephen - In: Sport management review 12 (2009) 3, pp. 193-198
Persistent link: https://www.econbiz.de/10003913575
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Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron; Cobbs, Joe; Beasley, Fred; Manolis, Chris - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
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Is the grass greener? : switching costs and geographic proximity in the high status affiliations of professional baseball
Agha, Nola; Cobbs, Joe - In: Managerial and decision economics : MDE ; the … 38 (2017) 2, pp. 95-108
Persistent link: https://www.econbiz.de/10011694283