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Editorial: the complexities of online/offline communications
Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 2, pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: European journal of marketing : EJM 51 (2017) 3, pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
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Towards an exchange view of trade fairs
Tafesse, Wondwesen; Skallerud, Kåre - In: The journal of business & industrial marketing 30 (2015) 7, pp. 795-804
Persistent link: https://www.econbiz.de/10011420334
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Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei; Kitchen, Philip; Cuomo, Maria Teresa - In: The marketing review 11 (2011) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
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Marketing public relations: conceptual legitimacy or window dressing?
Kitchen, Philip J.; Papasolomou, Ioanna C. - In: A reader in marketing communications, (pp. 135-155). 2005
Persistent link: https://www.econbiz.de/10003292725
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Integrated marketing communications : a primer
Kitchen, Philip J.; Pelsmacker, Patrick de; Pelsmacker, … - 2004
Persistent link: https://www.econbiz.de/10001870533