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United States
Consumer behaviour
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Han, Heesup
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Bronnenberg, Bart J.
12
Tonsor, Glynn T.
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Winter, Joachim
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11
Handel, Benjamin R.
11
Heiss, Florian
11
Kaiser, Harry M.
11
Nayga, Rodolfo M.
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Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
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Dubé, Jean-Pierre
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Kaplan, Greg
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Kumar, V.
10
Roe, Brian
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Baghestani, Hamid
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Barber, Nelson
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Grewal, Dhruv
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Lusardi, Annamaria
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Mattila, Anna S.
9
Rudanko, Leena
9
Waldfogel, Joel
9
Yoon, Sukki
9
Burke, Marshall
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American Council on Consumer Interests
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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Working paper / National Bureau of Economic Research, Inc.
269
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Journal of business research : JBR
83
Journal of retailing and consumer services
81
International journal of hospitality management
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42
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42
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41
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40
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International journal of consumer studies
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of advertising research
36
Journal of international consumer marketing
35
Journal of marketing
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Journal of the Academy of Marketing Science
34
International journal of sport management and marketing : IJSMM
33
International journal of retail & distribution management
31
The journal of services marketing
31
American economic journal : a journal of the American Economic Association
30
Journal of consumer behaviour : an international research review
30
Journal of sport management : the official journal of the North American Society of Sport Management
28
Services marketing quarterly
28
The journal of product & brand management
28
Journal of advertising : official publication of the American Academy of Advertising
26
Discussion paper / Centre for Economic Policy Research
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Applied economics
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of business ethics : JOBE
24
European journal of marketing : EJM
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Journal of travel and tourism marketing
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ECONIS (ZBW)
6,179
USB Cologne (EcoSocSci)
11
RePEc
7
Other ZBW resources
2
USB Cologne (business full texts)
1
BASE
1
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1
The role of attachment in building consumer-
brand
relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
2
Brand
loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
3
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
4
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
5
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
6
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
7
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
8
In search of the sources of
brand
personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
9
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
10
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
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