On the night of November 8th 2016 Donald Trump won the US presidential election with 306 electoral votes (vs. 232 for … Hilary Clinton). Most notably, all of the numerous election forecasts failed to predict Trump's victory. It was preceded by … Trump's unforeseen achievement in the primaries. The main question arises "Who exactly voted for him?". In this regard we …

neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump … neuromarketing 2.0 mechanisms adopted by Trump's political campaign team in the 2016 presidential election. Findings Based on Trump … inquiry. This paper provides a useful introduction and further explanations for why and how Trump's campaign defied initial …